Consort fund
Building a distinct identity for a structured fund platform
Scope of work:
- Marketing
- Design
CONSORT Fund is the fund structure within the wider Consort Group, designed to establish and administer investment vehicles as segregated sub-funds under a single umbrella. Each operates according to its own mandate and terms, with investors kept separate between individual opportunities.
ADEPT Agency partnered with CONSORT Fund from its early stages, developing a brand and digital presence that makes this structure clear while establishing its place within the wider group.
We developed a refined visual identity within the wider CONSORT brand system, creating a distinctive look for CONSORT Fund while maintaining a clear connection to the group. The identity was carried across typography, colour and its wider brand applications.
A messaging framework was developed around the fund’s role and structure, translating a complex model into concise language that feels clear and assured across its communications.
From initial content and creative direction through to development, we created an institutional website that makes the fund structure easy to understand while giving CONSORT Fund a considered digital presence of its own.
A distinct identity for an emerging fund platform, bringing clarity to a structure that could otherwise feel complex. The result gives CONSORT Fund a cohesive presence while establishing its role within the wider Consort Group.
