Consort Consulting
Building a modern advisory brand for sophisticated investors
Scope of work:
- Social media
- Marketing
- Design
About project
CONSORT Consulting is a wealth advisory and distribution firm connecting sophisticated investors with institutional investment opportunities through trusted guidance and long-term relationships.
ADEPT Agency partnered with CONSORT Consulting from inception, playing an integral role in bringing the company's vision to life through its visual identity, brand messaging, digital presence and marketing foundations.
A corporate visual identity was developed to communicate professionalism, trust and credibility while creating a scalable brand system aligned with the wider CONSORT ecosystem.
From presentation materials to digital assets, every touchpoint reinforces a consistent and recognisable advisory brand.
A strategic messaging and content framework was developed around the core themes that define the business, creating a consistent brand voice while reinforcing the firm's philosophy, perspective and long-term approach to wealth advisory.
These pillars provide the foundation for ongoing content across topics including capital mindset, the firm's values, investment philosophy and broader industry perspectives.
A platform strategy was developed to connect with sophisticated investors across both professional and consumer channels, recognising changing audience behaviours while maintaining a consistent brand presence.
Supporting the messaging framework, a range of social-first formats were developed – from FAQs and performance updates, to hypothetical scenarios and case studies – ensuring the brand stands out in increasingly competitive social feeds.
A clean, one-page website was developed to communicate who CONSORT Consulting is, how it operates and how prospective investors can begin the conversation through a clear and intuitive user journey.
An integrated lead generation campaign is being developed across paid social and paid search, combining creative development, audience targeting and ongoing optimisation to attract qualified high-net-worth investors in India.
A cohesive advisory brand built to establish trust with sophisticated investors, supported by a distinctive visual identity, strategic messaging and an integrated digital presence that provides a strong foundation for long-term growth.
