Guild Capital
Positioning a future-facing investment firm for growth
Scope of work:
- Social media
- Marketing
- Design
ABOUT:
GUILD Capital is a forward-thinking asset management firm specialising in commodities and currencies. With a strong foundation in technology, data, and global broker partnerships, they provide tailored investment solutions that balance risk with reward. ADEPT Agency partnered with GUILD Capital to evolve their brand presence and build a communications ecosystem that reflects their modern, agile approach to asset management.
We developed a cohesive marketing strategy to align the brand’s messaging, channels, and audience approach, positioning GUILD Capital as a bold, trusted voice in a competitive financial landscape.
From investor-focused messaging to market insights and brand storytelling, we crafted clear, compelling content that communicates expertise with confidence.
We continuously delivered timely, relevant, and visually-led content, establishing a consistent digital presence and ensuring the brand remained both informed and informative.
To support investor engagement and brand storytelling, we produced a high-impact event video that captured the firm’s philosophy, personality, and performance, all in under 90 seconds.
We refreshed the GUILD Capital website to better reflect the firm's growth and credibility, enhancing clarity, user experience, and overall design cohesion, while ensuring performance across devices
We built a social media playbook tailored to their audience, balancing thought leadership, financial credibility, and brand personality to increase engagement and visibility.
By managing interactions and engagement across social platforms, we helped GUILD Capital build stronger relationships with investors and prospective clients.
A unified brand experience across touchpoints, designed to reflect GUILD Capital’s expertise, elevate their credibility, and build trust in a complex, fast-moving financial space.
